Featured Courses
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MHEDA members give a first-hand account of how and why they use the Distributor Statistical Comparison (DSC) report in their businesses. They discuss the major data points in the report to explain what the data means, why that might be happening, and how to use it to implement change and strengthen your business. Member Price: FREE
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This course arms salespeople with the tactical knowledge they need to prevail in price negotiations—to persist when buyers resist. The specific focus is dealing with price-sensitive customers and protecting margins. Member Price: $59
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This is another blind spot in customer management that dealers too often overlook. Dealers have a culture that SEPARATES technicians from the sales process, when (if given the proper tools), the relationship between the technician and the customer can be much more meaningful and beneficial for the dealer, both in additional revenues, and administrative cost savings. The service menu program provides the structure for dealers to leverage every interface between customers and dealership personnel. Member Price: $59
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The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. This series will discuss how to be a culturally-friendly employer and how employees can work with and market to people not like them. Member Price: $199
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FREE On-Demand Webinars
MHEDA members have free access to past webinar recordings on topics such as financial benchmarking, marketing, employee relations, economics and more!
Double Your Marketing Impact with Personalization
In today’s competitive digital landscape, maximizing the efficiency and impact of your marketing efforts is crucial. This webinar will unveil proven strategies to craft personalized ad and email campaigns, leverage organic social media strategies, and optimize your social media content for SEO.
AI: Treasure Chest or Pandora’s Box?
This presentation discusses how businesses can leverage Artificial Intelligence (AI) to create value. Organizations implementing AI applications are expected to attain gains in terms of added business value, such as increased revenue, cost reduction, and improved business efficiency.
The Enormous Impact of Culture
Organizational culture profoundly impacts everything that happens at our company: employee motivation and performance, recruitment and retention, innovation and adaptability, and more. This session will take a close look at the many ways our culture is influencing our team members and our bottom line.
How Cybercriminals are Targeting Material Handling Businesses and Compromising the Supply Chain
In an era dominated by digital technologies, material handling dealerships find themselves more vulnerable than ever to cyber threats. This webinar aims to shed light on the importance of cyber security awareness for material handling dealerships and how a cyber attack could adversely impact their operations.