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Presented by Kelly McDonald, Founder, McDonald Marketing
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.
This presentation will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce.
Key Points
- Learn the core values of various cultures and how understanding these values will help you connect with your employees and co-workers in a meaningful way.
- Learn the Four Latino Mindsets and how each views and prioritizes work, family leisure time, and more.
- Learn how some employers are using innovative strategies to recruit and retain the most effective workers.
- Do's and Don'ts are covered in detail.
Length: 1 hour
This course is part of the Diversity & Inclusion 3 Part Webinar Series.
Note: Courses must be registered per individual so that test scores and certificates of completion can be correctly awarded. Individuals will have access to the course for 90 days from the date of registration.
Member Price: $99
Kelly McDonald
Founder
McDonald Marketing
Kelly is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.
She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine. She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.
Her client experience includes iconic brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors and Sherwin-Williams.
Diversity & Inclusion 3 Part Webinar Series
presented by Kelly McDonald
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures. This series will discuss how to be a culturally-friendly employer and how employees can work with and market to people not like them.
Register yourself and/or other employees of your company!
Click the button below to register yourself or other employees for this course. You will be able to register multiple employees at the same time. Once you complete the registration, you will receive an order confirmation receipt and each registrant will receive an email confirmation with a link to access their course. The registrants will have access to the course for 90 days from the date of registration.
Member Price: $99
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MHEDA Talks Podcast: Kelly McDonald on Diversity in the Workplace
Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce.
It's Time to Talk About Race at Work
by Kelly McDonald
This book will help you successfully create a fair and equitable workplace that recognizes diverse talent and fosters productive and constructive conversations in your organization.
MHEDA.org Resources for Members
As companies become more aware of the importance and benefits of having a diverse workforce, MHEDA has gathered a list of resources to help members gain a better understanding of what DE&I means to their business.